West Ham United have announced the results of the independent supporter poll, conducted by SMG YouGov and It shows that 56% of fans have voted in favour of adopting the Club’s updated crest design. Just under 10,000 West Ham fans completed the crest consultation survey. The club say after carefully monitoring supporter feedback and reading the hundreds of emails sent in by supporters, the Club has made a series of adjustments to the crest’s colour and typography. Firstly, ‘United’ has been resized to make for a clearer, bolder ‘West Ham United’ and to ensure that it takes precedence over the reference to the Club’s London location at the bottom.The primary, full-colour flat and mono executions seen here will be the most widely used and will grace the playing shirt from 2016.
